Forecasting the Value of Training

PIJ_Cover Performance Improvement Article
I'm pleased to share that an article I wrote spotlighting the Predictive Evaluation (PE) Model is in the March 2011 issue of the prestigious Performance Improvement Journal . As an evaluator and training leader, being spotlighted in Performance Improvement Journal is an honor, as it's a premier resource for practitioners of performance technology in the workplace.

The Predictive Evaluation (PE) Model is a training and evaluation approach with the element of prediction that allows trainers and business leaders to predict the results, value, intention, adoption, and impact of training to make smarter, more strategic training and evaluation investments. The PE Model is invaluable for companies that struggle to define the success of training, fight to justify its value, or view training as an expense rather than an investment with predicted return.

In the Performance Improvement Journal article, I showcase a case study involving the Vice President of Talent at a global Fortune 100 company, who had to justify the value of a company leadership college that she was overseeing. When leadership cut the company's training budget to fund other projects throughout the organization, this VP used the PE Model to forecast the value that her Business Acumen Training would provide to the company. When I met with this VP, she asked me if my approach could predict the financial benefits from Business Acumen Training and set metrics to predict training success in relation to intention (motivation to use on the job), adoption (application or transfer to the job), and impact (tangible organizational results). My answer was yes, and together, we used Predictive Evaluation to demonstrate how this training was an investment with a predicted return. As a result, this VP was able to save $600,000 from being cut out of the program, and many employees were able to benefit from this training.

As always, I welcome your feedback, so please email me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and tell me what you think.

Success Stories

Dave did a masterful job with this book. The whole process of evaluating training is critically important now more than ever! He spells out a three step process of measuring intent, adoption and impact. The best that I have ever seen. This book guides you through how to measure a ROI on training and takes a relatively difficult topic and simplifies it down for the reader. Bravo!

Susan Steinbrecher