Dr. Laurie Bassi - Increasing Your Strategic Value

Laurie’s Key Qualifications:

  • Experience: Over 30 years coaching, consulting, speaking and educating
  • Client Industries: All industries
  • Levels of Service: All leadership levels
  • Expertise: Create better measurement systems that help organizations create sustainable, profitable, and enlightened management of their people

Laurie Bassi is a leader in using behavioral economics to improve organizational performance. She works with clients—from start-ups to Fortune 100s—to help them unleash human capability within their organizations.

In the earlier years of her career, Laurie served as vice president for research at ASTD, the director of research at Saba Software, the director of two U.S. government commissions, and a tenured professor of economics and public policy at Georgetown University. She is a licensed investment advisor who, for over a decade now, has been generating above-market returns by investing in companies with superior human capital management.

As an HR analytics expert and thought leader, Laurie is a sought-after speaker and has spoken on every continent with the exception of Antarctica. As a still-recovering academic, she is also a prolific author, with over 90 published papers and books. Her most recent books are THE HR ANALYTICS HANDBOOK and GOOD COMPANY: BUSINESS SUCCESS IN THE WORTHINESS ERA (the winner of 2012 Nautilus Gold Award, for the best business/leadership book of the year).

Laurie holds a B.S. in mathematics from Illinois State University, a M.S. in Industrial Relations from Cornell University, and a Ph.D. in economics from Princeton University.

Success Stories

Dave provides clear and easy-to-follow step-by-step instructions on how to make sure that all your good Needs Analysis and effective Instructional Design are put to use in service of having the desired impact on your organization. He describes specific processes to be sure that the right data is uncovered, the details are specified and external factors impacting value are recognized and considered.  He provides detailed guidelines on how to collect and analyze data related to adoption of new skills, knowledge and behavior. This book will help anyone struggling to show the value of training, before the training has been implemented and after.

Christy Pines, Manager, Learning Services Corporate Human Resources Division
Cannon USA


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