Training Transfer: The Secret Sauce for Making it Stick

Training and evaluation expert Dave Basarab emphasizes that learning is continuous and shouldn’t stop when a training session ends. His approach is a total immersion learning experience that emphasizes training transfer, which drives adoption, which drives impact (company value). He encourages organizations to think beyond training sessions to ensure the information “sticks” and will be used effectively in the workplace.  His interactive presentation demonstrates how to incorporate training and development lessons into "real world" situations.

In this complimentary webinar, Dave explained how to integrate training into your teams' work behavior and implement activities and techniques that will increase your company’s training transfer rate to 60-70% or more. Additionally, Dave explained how to use innovative techniques throughout the entire process - from pre-course, training, and post-course - to successfully drive training transfer.

In this session, you will learn: What is "training transfer" and why is it important?

  • More than 20 specific actions to do before, during and after training to improve the "stickiness" of their training
  • How to partner with management for training's roll-out, so more skills are transferred to the workplace
  • The importance of planning for training transfer in the earliest set-up phases of your training - and how this increases training's ROI.
  • How to cultivate a "training transfer mindset and culture" in your company

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Success Stories

What's distinctive and noteworthy about Predictive Evaluation is that it does take training evaluation to the "next level" that even Donald and James Kirkpatrick acknowledge in the Foreword of the book. For example, it adds the element of prediction and how to determine and make future training and evaluation investments. PE moves training evaluation from "activity based measures" to "value driven continuous improvement efforts" that ensure training investments provide their predicted value. It also involves training participants rather than leaving the training and evaluation planning to training and business leaders.

I particularly like how Dave strives to run training and evaluation like any other business function, and adhere to sound business practices. Training in PE, for example collects evaluation data to judge progress toward meeting business objectives and plans, and predicts (forecasts) training's contribution to those objectives and plans. Data is collected early and often according to defined success goals, and corrections are made at any point to improve or strengthen training.

Randy Bennet EdD.