Praise for Dave Basarab Consulting

Dave Basarab is my hero in the world of learning and development. We have collaborated on a number of projects together and to every one, he brings the perfect blend of big picture thinking, strong integrity and high caliber execution. Dave's consulting, speaking and design work is also cutting edge and builds on stellar experience. The teams he leads are fully engaged and achieve A+ results. It is no surprise that his work is in high demand.

Jennifer B. Kahnweiler, Ph.D. , CSP Certified Speaking Professional


By utilizing Predictive Evaluations, my organization has been able to measure and prove the specific value of our training, as well as define the ultimate bottom-line business outcomes. Through this model, we are enabled to enhance our training during the design and delivery phases to optimize and gain the desired results. This book is a must read for anyone looking to analyze the cost/ benefit and justify training for an organization!

Melodi Ramirez Tripp , Director Engineering Planning & Administration
BNSF Railway Company


With his innovative Predictive Evaluation model, Dave will transform 21st Century training evaluation.  Written from the viewpoint of an experienced practitioner, Dave provides a roadmap for truly forecasting the business impact of training prior to making the investment.

Dr. Rita Smith, Vice President Enterprise Learning
Ingersoll Rand University, Ingersoll Rand


Dave Basarab’s Predictive Evaluation approach is unique in its emphasis on predicting, and then measuring, leading indicators – intention and adoption – rather than just waiting for final results. This innovative approach shortens the continuous improvement cycle, allows learning organizations to respond more quickly to opportunities and issues, and produces greater value more quickly.

Roy Pollock, Chief Learning Officer
Fort Hill Company


It is becoming increasingly more critical to demonstrate value when investing resources in training programs. Dave’s method offers a tangible way to assess a program’s impact to the bottom line before spending the money which gives significant credibility to training professionals.

Lily Prost, Global Director of People & Organization Development
Merial Limited


Dave provides clear and easy-to-follow step-by-step instructions on how to make sure that all your good Needs Analysis and effective Instructional Design are put to use in service of having the desired impact on your organization. He describes specific processes to be sure that the right data is uncovered, the details are specified and external factors impacting value are recognized and considered.  He provides detailed guidelines on how to collect and analyze data related to adoption of new skills, knowledge and behavior. This book will help anyone struggling to show the value of training, before the training has been implemented and after.

Christy Pines, Manager, Learning Services Corporate Human Resources Division
Cannon USA


Dave Basarab has succeeded in identifying a realistic way to evaluate training. Having the three elements: Intention Evaluation, Adoption Evaluation, and Impact Evaluation, gives the training community the ability to measure training’s effectiveness throughout the process.  Dave’s background focusing on evaluation at Motorola with its continuous improvement/six sigma culture has enabled him to strive to find a real solution to the evaluation of training in a corporate setting. The challenges we all have had to face when attempting a ROI model are addressed in Dave’s book. I found Predictive Evaluation engaging, practical, and insightful. I plan on encouraging my staff in using this model for our evaluation activities.

Charleen Allen, Director, Global Learning & Development
Baker Hughes, Inc.


Dave Basarab has created a unique approach to measure training ROI and found a powerful way to calculate how training investments can be linked to business results. This book is a must read for any learning leader that wants to have a seat at the executive table.

Bjorn Billhardt, CEO
Enspire Learning, Inc.


Dave did a masterful job with this book. The whole process of evaluating training is critically important now more than ever! He spells out a three step process of measuring intent, adoption and impact. The best that I have ever seen. This book guides you through how to measure a ROI on training and takes a relatively difficult topic and simplifies it down for the reader. Bravo!

Susan Steinbrecher


What's distinctive and noteworthy about Predictive Evaluation is that it does take training evaluation to the "next level" that even Donald and James Kirkpatrick acknowledge in the Foreword of the book. For example, it adds the element of prediction and how to determine and make future training and evaluation investments. PE moves training evaluation from "activity based measures" to "value driven continuous improvement efforts" that ensure training investments provide their predicted value. It also involves training participants rather than leaving the training and evaluation planning to training and business leaders.

I particularly like how Dave strives to run training and evaluation like any other business function, and adhere to sound business practices. Training in PE, for example collects evaluation data to judge progress toward meeting business objectives and plans, and predicts (forecasts) training's contribution to those objectives and plans. Data is collected early and often according to defined success goals, and corrections are made at any point to improve or strengthen training.

Randy Bennet EdD.


Dave Basarab's PREDICTIVE EVALUATION: ENSURING TRAINING DELIVERS BUSINESS AND ORGANIZATIONAL RESULTS tells how to assess and improve programs before, during and after delivery, showing trainers and business owners alike how to forecast training's benefits to a company and measure against these predictions of success. From identifying specific goals you want to instill in participants to developing measures of how employees adopt the target beliefs and goals for positive business results, this is a 'must' for any business owner.

Midwest Book Review


Predictive Evaluation is more than just a training measurement guide; it is a valuable ROI tool for executive educators and business leaders alike. That's why it's a must-read.

John Sullivan, Project Director
Duke Corporate Education


As a training provider at TACK-USA, I have seen all too often the missed opportunities when training is followed-up on ineffectively or not at all. Predictive Evaluation outlines a process that not only measures the effectiveness, but also includes strategies to ensure the skills are adopted and ROI is maximized. This is a how to book, not a high level concept. The practices outlined here are the best I have seen. They will be effective. The author got this exactly right.

Robert Branson, Vice President Business Development
TACK USA


Predictive Evaluation is an innovative and at the same time practical, step-by-step guide to training evaluation. Full of Dave Basarab’s keen insights into the link between training success and evaluation, it clearly illustrates how to integrate training “intention, adoption, and impact” to get the results you want. Its wisdom, applicable to both new and existing training programs, is especially relevant in these challenging economic times. Basarab’s evaluation processes are by far the best way to ensure the business value of all your training initiatives.

Diana Whitney, President, Corporation for Positive Change, and coauthor of
Appreciative Leadership and The Power of Appreciative Inquiry


Predictive Evaluation proves step-by-step guidance to the novice as well as the experienced practitioner in how to make data-driven decisions about the value and worth of a program. Dave Basarab is providing a real service to those who struggle to show their training is making a difference.

Marguerite J. Foxon, Principal
Performance Improvement Consulting


We all know the adage “Start with the end in mind.” This book helps us apply that concept when evaluating training and in so doing enables us to continuously target improvements in training programs as well as measure the impact of training to the bottom line of our business. A unique and useful approach to training evaluation.

Dr. Debby King-Rowley, Director
Burlington Group, Melbourne, Australia


In 1999 David van Adelsberg and Edward A. Trolley wrote a book titled Running Training Like a Business . Now my former colleague Dave Basarab has added new insights and tools in this book. It is a must-read for all executives looking to make solid, mindful decisions about the development of their people and the impact training will have on their business results.

John Marohl, Senior Consultant
Marohl Consulting, Inc.